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performance-report

Write a stakeholder performance report from data. Sudden spikes → anomaly-scan. "write the monthly performance report"

plugins/indranilbanerjee/digital-marketing-pro/skills/performance-report/SKILL.md

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# /digital-marketing-pro:performance-report

## Purpose

Generate a structured marketing performance report that transforms raw data into insights. Covers KPI tracking, trend analysis, anomaly detection, and prioritized recommendations for optimization.

**Scope (vs `/digital-marketing-pro:performance-check`):** this skill is the **narrative formatting layer** — it turns metrics into a stakeholder-ready deliverable (executive summary, channel commentary, trend narrative, prioritized recommendations, audience-appropriate formatting). It consumes the live pulls and persisted snapshots that `/digital-marketing-pro:performance-check` produces rather than re-pulling from the platforms itself. Use `performance-check` to *see the numbers now*; use `performance-report` to *tell the story*. For deeper anomaly diagnosis, hand off to `/digital-marketing-pro:anomaly-scan`.

## Input Required

The user must provide (or will be prompted for):

- **Reporting period**: Date range for the report
- **Channels to cover**: Which marketing channels to include (all, or specific ones)