Menu

Individual skill

paid-advertising

Plan or audit paid ads with current platform rules and benchmarks: Google PMax/AI Max, Meta, retail. "should we use Performance Max"

plugins/indranilbanerjee/digital-marketing-pro/skills/paid-advertising/SKILL.md

Read pinned source

Source commit d780783eba4ecc7c8b9429f95c9362df95f07c61

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
Repository scan complete
No
Skill scan complete
No
Observed behavior
Network or broad shell
Last checked
Nov 4, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
1,531
Repository last updated
Nov 6, 2026
License
Apache-2.0

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# Paid Advertising

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Since August 2026 (verified 2026-10-04)

- **Google AI Max auto-upgrade:** Search campaigns using automatically created assets or campaign-level broad match **auto-upgrade to AI Max starting September 2026**; the Dynamic Search Ads (DSA) sunset and its auto-upgrade moved to **February 2027**. Audit every account for campaigns already flipped, and run the `ADOPT_AI_MAX` experiment on the rest before Google does it for you. Source: [blog.google](https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/).
- **Google Ads Limited Ad Serving** now covers every surface (Search, YouTube, Gmail, Play, Discover), rolling out gradually through 2028 — new advertisers can see throttled delivery while trust builds. Source: [Ads policy](https://support.google.com/adspolicy/answer/17344822) (posted 5 Aug 2026).
- **LinkedIn Marketing API:** `202608` made the Matched Audiences API generally available (cap: 1,000 DMP segments per account), added account-level dynamic UTMs and MQL/SQL conversion types, and **sunset legacy geo on 31 Aug 2026**; `202609` added hashed first/last names in the Conversions API and a 180-day attribution window. `202510` sunset on 15 Oct 2026 and `202511` sunsets on 16 Nov 2026. DMP's templates send the LinkedIn version in `scripts/connector_resolver.py` API_VERSIONS (currently 202610, which adds a Boost API and nothing breaking). From `202611`, publisher lists need a `surface` field (`LAN` or `CTV`); after 15 Dec 2026, campaigns can use only publisher lists whose placement matches, on every version. Campaigns live at `/rest/adAccounts/{id}/adCampaigns`; `/rest/adCampaignsV2` is not in the versioned docs, so DMP's templates moved (checked against the docs, not a live call). Source: [recent changes](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/recent-changes).
- **TikTok Upgraded Smart+ (checked 2026-10-27):** from **1 Jan 2027** the Marketing API stops creating non-Search **Legacy Manual Flow** campaigns (Sales, App Promotion, Lead Generation) through `/campaign/create/` and the matching ad group, ad and copy endpoints. Build new campaigns with the Upgraded Smart+ APIs (`/smart_plus/campaign/create/` and siblings), which still offer a fully manual option. Detail and sources: [`tiktok-ads.md`](tiktok-ads.md).
- **Amazon Ads (unBoxed, 30 Sep 2026):** an "Amazon Ads Agent" unifying DSP and the Ads Console, Full-Funnel Campaigns, Sponsored Services, and an **Amazon Ads MCP Server (Lite)** — a connector candidate for retail-media workflows. Source: [Amazon Ads news](https://advertising.amazon.com/library/news/unboxed-2026-news-announcements).
- **ChatGPT Ads — the developer surface is primary-documented (checked 2026-10-04):** [developers.openai.com/ads](https://developers.openai.com/ads) documents:
  - an Advertiser API and a Bulk API
  - a **Measurement Pixel** and a server-side **Conversions API**, deduplicated on pixel `event_id` = API `id`