Individual skill
churn-risk
Score churn risk per segment by script, with tiered retention playbooks. "which customers are about to churn"
plugins/indranilbanerjee/digital-marketing-pro/skills/churn-risk/SKILL.md
Source commit d780783eba4ecc7c8b9429f95c9362df95f07c61
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- Yes
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- Observed behavior
- Network or broad shell
- Last checked
- Nov 4, 2026
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- 1,532
- Repository last updated
- Nov 6, 2026
- License
- Apache-2.0
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
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# /digital-marketing-pro:churn-risk
> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).
## Purpose
Assess churn risk across customer segments and generate intervention strategies. Score segments using behavioral signals — email engagement decline, purchase frequency drops, login pattern changes, support ticket escalations — to categorize each segment into risk tiers and produce actionable intervention playbooks. This command bridges the gap between knowing customers are churning and knowing what to do about it. Instead of reactive "win-back" campaigns after customers have already left, it identifies at-risk segments early enough to intervene while the relationship is still recoverable. Each intervention playbook includes specific actions, timing windows, channel recommendations, and messaging approaches calibrated to the risk tier and customer value.
## Input Required
The user must provide (or will be prompted for):
- **Customer segments to score**: The segments to evaluate — can be predefined CRM segments (e.g., "Enterprise accounts," "Monthly subscribers," "First-time buyers") or behavioral cohorts (e.g., "Users who haven't purchased in 60 days," "Users with declining email opens"). Each segment should include available behavioral signals: email engagement trends (open rate, click rate, unsubscribe rate over time), purchase frequency and recency, login or product usage patterns, support ticket volume and sentiment, and any other engagement indicators tracked in the CRM
- **CRM data source**: Which CRM system holds the customer data — Salesforce, HubSpot, or another connected CRM MCP. The command will pull behavioral data directly from the CRM if connected, or the user can provide exported data