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eighty-twenty-funnel-economics

Diagnose and prioritize sales funnel improvements by economics, conversion, split testing, and high-value customer potential. Use when optimizing funnels, deciding what to test, improving CAC or profit, evaluating upsells, or choosing the few metrics that matter now.

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# 80/20 Funnel Economics

Use this skill to find the few funnel improvements that multiply economic
results. It is based on 80/20 Sales and Marketing by Perry Marshall.

## Source Traceability

Primary source: 80/20 Sales and Marketing, chapters 6, 9, 12, and 22.

- Chapter 6 introduces traffic, conversion, economics as a linked system.
- Chapter 9 covers split testing and fixing funnels in pieces.
- Chapter 12 covers higher customer value and premium buying behavior.
- Chapter 22 covers identifying the few measurements that matter now.