Individual skill

amazon-ads-sb-performance-review

Produce a Sponsored Brands (SB) campaign performance review from SB Campaigns Report data: portfolio summary, top and worst campaigns by efficiency, low-CTR creative signals, new-to-brand (NTB) analysis when present, placement or format splits if columns exist, and actionable recommendations. Use when users ask for Sponsored Brands audits, SB headline/video/store spotlight reviews, brand awareness efficiency, NTB share, SB CTR vs benchmarks, or SB campaign deep-dives. The agent must fetch and parse the report for the user’s environment — do not assume a global variable, fixed file path, or stable Amazon export schema; write loader and column-mapping code after inspecting the actual artifact.

plugins/KuudoAI/skills/skills/amazon-ads-sb-performance-review/SKILL.md

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Nov 6, 2026
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Apache-2.0

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# Sponsored Brands performance review

## Overview

Turn **Sponsored Brands Campaigns Report** data (any ingest path: CSV upload, Ads API export, warehouse table, notebook variable) into a structured markdown report. This skill defines **what** to measure and **how** to validate inputs — not drop-in Python tied to a specific `reports[0]['report_data']` shape or column names.

**This skill is read-only.** It reads the report and writes a review. It never pauses campaigns or changes bids, budgets, targeting, or creatives: pauses, bid cuts, and budget shifts in the review are recommendations, and any the user wants applied go to a write-capable skill that shows the change and waits for a yes. Requesting the SB Campaigns Report itself (`CreateReport` or the user’s report-request call) is a read-type job and needs no separate approval.

## Account-context recovery

If Amazon account scope, identifier type, marketplace mapping, or account relationships become unclear, consult `amazon-ads-accounts` when it is available. Resume this skill after resolving the ambiguity. If it is unavailable, use equivalent read-only discovery and ask the user when multiple valid choices remain. Never guess or interchange identifier types.

## When to Use