Menu

Individual skill

dark-funnel

Map the dark funnel attribution misses: communities, AI citations, podcasts, word of mouth. "map our dark funnel"

plugins/indranilbanerjee/digital-marketing-pro/skills/dark-funnel/SKILL.md

Read pinned source

Source commit d780783eba4ecc7c8b9429f95c9362df95f07c61

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
Repository scan complete
No
Skill scan complete
No
Observed behavior
Network or broad shell
Last checked
Nov 4, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
1,530
Repository last updated
Nov 6, 2026
License
Apache-2.0

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# /digital-marketing-pro:dark-funnel

## Purpose

Map and illuminate the dark funnel — buyer journey activities invisible to traditional attribution. Identify where prospects are encountering the brand outside of trackable channels (Reddit discussions, AI chatbot queries, podcast mentions, community forums, word-of-mouth, dark social sharing) and surface intent signals that reveal the true scope of brand awareness and consideration happening beyond what analytics platforms can measure.

## Input Required

The user must provide (or will be prompted for):

- **Brand name and product names**: The brand and specific products or services to track across dark funnel channels — used to define search terms, mention patterns, and signal queries
- **Known community presence**: Subreddits, Slack communities, Discord servers, industry forums, or niche platforms where the brand has an official or organic presence — these are primary dark funnel listening posts
- **Podcast appearances**: Episodes, shows, or sponsorships the brand has participated in — used to correlate vanity URL visits, promo code redemptions, and branded search spikes with specific air dates
- **AI visibility data (optional)**: Output from `/digital-marketing-pro:geo-monitor` showing how AI chatbots (ChatGPT, Perplexity, Gemini) reference or recommend the brand — a growing dark funnel channel