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rank-monitor

Monitor keyword rankings with drop alerts and SERP features. Two-snapshot compare → seo-drift. "track our keyword rankings"

plugins/indranilbanerjee/digital-marketing-pro/skills/rank-monitor/SKILL.md

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# /digital-marketing-pro:rank-monitor

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Set up and manage keyword ranking monitoring — and, with `--features`, SERP-feature tracking in the same run. Track target keyword positions across Google, establish baselines, detect drops greater than 5 positions, and generate alerts when rankings change significantly. In `--features` mode, also track which SERP features appear for each query (AI Overviews, Featured Snippets, People Also Ask, Knowledge Panels, Local Pack, Image Pack, Video Carousel, Shopping) and whether the brand owns them. This gives ongoing visibility into organic performance — catching ranking declines early, spotting upward trends, and tracking the increasingly feature-rich results page.

> **Merged skill (was `rank-monitor` + `serp-tracker`).** SERP-feature tracking is now the `--features` mode of this one skill. The old `/digital-marketing-pro:serp-tracker` is a deprecation pointer to here.

### Data sources (read this before configuring)

- **Google Search Console MCP** is the authoritative position + impressions source for verified properties. GSC returns per-query/per-page positions, impressions, clicks, and CTR — it does **not** return the full per-query SERP-feature layout or AI Overview citation lists. Do not claim otherwise.
- **Rank-tracker MCPs** (Ahrefs / Semrush / SE Ranking, if connected) fill in positions for keywords/competitors GSC can't see and provide their own SERP-feature flags.