Individual skill

sxo

Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.

plugins/nowork-studio/notfair-plugin/skills/sxo/SKILL.md

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Last checked
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Repository last updated
Nov 6, 2026
License
Apache-2.0

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# Canonical NotFair workflow

Read [`../../seo/sxo/WORKFLOW.md`](../../seo/sxo/WORKFLOW.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/sxo/`.