Individual skill
sxo
Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.
plugins/nowork-studio/notfair-plugin/skills/sxo/SKILL.md
Source commit d780783eba4ecc7c8b9429f95c9362df95f07c61
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- Observed behavior
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- Last checked
- Nov 4, 2026
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- 1,532
- Repository last updated
- Nov 6, 2026
- License
- Apache-2.0
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SKILL.mdcore · 1,303 bytes
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# Canonical NotFair workflow
Read [`../../seo/sxo/WORKFLOW.md`](../../seo/sxo/WORKFLOW.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/sxo/`.