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segment-audience

Build audience segments in CRM, email or ad platforms with consent checks, approval-gated. "create a segment of lapsed customers"

plugins/indranilbanerjee/digital-marketing-pro/skills/segment-audience/SKILL.md

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# /digital-marketing-pro:segment-audience

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Create or update audience segments in the brand's CRM or email platform based on behavioral, demographic, or engagement criteria. Segments can be used for ad targeting, email campaigns, retargeting, or personalization. Ensures segments are well-defined, properly sized, actionable across platforms, and documented with clear criteria for reproducibility — so the team can understand exactly who is in a segment and why. Supports RFM (recency, frequency, monetary) modeling, lifecycle-based segmentation, and predictive scoring criteria for advanced audience strategies.

Use this command to build targeting audiences before campaign launches. For importing new contacts into the CRM first, use `/digital-marketing-pro:lead-import`.
For exporting segment member data to external tools, use `/digital-marketing-pro:data-export` after segment creation.

## Execution gate (MANDATORY — cannot be skipped)

1. Present the full preview — recipients / spend / changes / compliance — as an **Execution Summary** before touching any live system.