Individual skill

experimentation-strategy-roadmap

Prioritize an experimentation platform roadmap across rate, quality, cost, usability, process, infrastructure, and advanced methods. Use when deciding which experimentation capability to build next, whether to platformize interleaving or adaptive testing, how to align experimentation with company goals, or how to trade off speed versus rigor.

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# Experimentation Strategy Roadmap

Use this skill to decide which experimentation capability deserves investment
next. It helps balance experimentation rate, quality, cost, usability, process,
infrastructure, and company strategy when adopting advanced techniques.

## Source Traceability

Primary source: *Next-Level A/B Testing* by Leemay Nassery. Guidance is
transformed and paraphrased from Chapter 1 on rate, quality, and cost; and
Chapter 9 on optimization strategies, process improvements, infrastructure,
company goals, user needs, robustness, cost versus quality, and evaluating new
strategies.