Individual skill

ads-meta

Meta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 50 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Advantage+, or Meta campaign.

skills/ads-meta/SKILL.md

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<!-- Portions Copyright (c) 2026 Enrique Rocha (@soyenriquerocha) - see LICENSE for original authors · tododeia.com · id er-fd4fa55b -->

# Meta Ads Deep Analysis

## Andromeda AI Engine

Meta's Andromeda AI engine (Oct 2025) filters ads using 10,000x more complex models.
Creative diversity is now the #1 performance lever. Ads with Similarity Score >60%
get retrieval suppression. The algorithm clusters near-identical creatives and limits
their delivery. 100 minor variations perform no better than 10. Prioritize genuinely
distinct concepts, angles, and formats over volume of similar variants.

## Data Collection (3-tier free-first)

- **Capa 1 — MCP** (preferred when available): if the user supplies an `ad_account_id` (format `act_<digits>`) and the claude.ai Facebook MCP is connected, call the Meta MCP tools listed in `ads/references/mcp-meta-integration.md`. Most M01-M40 checks become live data lookups.