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gtm-0-to-1-launch

Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.

skills/gtm-0-to-1-launch/SKILL.md

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# 0-to-1 Launch

Launch new products from idea to first customers. The goal isn't headlines — it's finding 10 customers who can't live without you.

## When to Use

**Triggers:**
- "How do we launch this product?"
- "First customer acquisition strategy"
- "We launched but nobody's using it"
- "Product Hunt vs direct outreach?"
- "We have awareness but no conversion"
- "How do I know if this is working?"