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gtm-product-led-growth

Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.

skills/gtm-product-led-growth/SKILL.md

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# Product-Led Growth

Build self-serve acquisition and expansion motions. But first, figure out if PLG is even the right motion for your product.

## When to Use

**Triggers:**
- "Should we build PLG or sales-led?"
- "How do we drive self-serve adoption?"
- "Freemium to paid conversion isn't working"
- "Developer-led adoption strategy"
- "Which growth channels should we invest in?"
- "How do I know if PLG will work?"