Individual skill

gtm-enterprise-account-planning

Strategic account planning and execution for enterprise deals. Use when planning complex sales cycles, managing multiple stakeholders, applying MEDDICC qualification, tracking deal health, or building mutual action plans. Includes the "stale MAP equals dead deal" pattern.

skills/gtm-enterprise-account-planning/SKILL.md

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# Enterprise Account Planning

Strategic account planning and execution for enterprise deals. Turn complex sales cycles into systematic wins — or at least know when they're dying before you waste months.

## When to Use

**Triggers:**
- "How do I plan this enterprise deal?"
- "This deal has been in motion 3 months, why isn't it closing?"
- "Should I create a full account plan or simplified version?"
- "How do I know if this deal is actually moving?"
- "MEDDICC qualification"
- "Building a mutual action plan"