Individual skill

landing-page-conversion-audit

Audit a landing page, sales page or checkout page for conversion leaks and return a fix list ordered by expected revenue impact. Use when asked to review, critique or improve a landing page, sales page, opt-in page, product page or checkout flow, when conversion rate is low, when paid traffic is not converting, or when someone asks "why isn't this page converting" or wants a CRO / landing page review.

skills/landing-page-conversion-audit/SKILL.md

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Nov 6, 2026
License
MIT

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# Landing Page Conversion Audit

Audit a live page (or a mockup) for the things that actually move conversion rate on paid traffic, and return a ranked fix list. Do not return a generic "add more social proof" list - every finding must name the element, the failure mode, and what to change it to.

## When to use

- "Review my landing page" / "why is my conversion rate so low"
- Paid traffic is running and CPA is above target
- Before scaling ad spend on a page that has never been audited
- A checkout page with a high add-to-cart-to-purchase drop-off

## When not to use

- The page has no traffic yet - there is nothing to diagnose. Design the funnel and get traffic on it first; an audit needs behaviour to read.