Individual skill

gtm-partnership-architecture

Build and scale partner ecosystems that drive revenue and platform adoption. Use when building partner programs from scratch, tiering partnerships, managing co-marketing, making build-vs-partner decisions, or structuring crawl-walk-run partner deployment.

skills/gtm-partnership-architecture/SKILL.md

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# Partnership Architecture

Build and scale partner ecosystems that drive revenue and platform adoption. These aren't theory — they're patterns from building partner programs that drove 8-figure ARR and observing partnerships with real economic commitment.

## When to Use

**Triggers:**
- "How do I structure a partner program?"
- "Should we build this or partner for it?"
- "Partner-led vs direct sales motion"
- "Ecosystem strategy"
- "How to recruit and tier partners"
- "Co-marketing with partners"
- "When does a partnership actually matter?"