Individual skill
gtm-positioning-strategy
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
skills/gtm-positioning-strategy/SKILL.md
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# Positioning Strategy
Find and own a defensible market position. Turn generic messaging into clear differentiation — or at least test whether your differentiation actually resonates before committing to it.
## When to Use
**Triggers:**
- "Our messaging sounds exactly like competitors"
- "Brand awareness is strong but conversion is weak"
- "Sales team can't explain why we're different"
- "Buyers see us as interchangeable"
- "Should we reposition before we rebrand?"
- "How do we test positioning claims?"
