Individual skill

positioning

Run a 15-minute forced-choice positioning session for a startup. Pick a category path (compete, reframe, or create), decide who you serve and who you ignore, write a positioning statement under 30 words, find the mind-virus phrase, choose a brand archetype, and plan a 90-day window of proof. Each co-founder runs it solo; the skill then compiles all answers, surfaces contradictions, and forces decisions. Use when a company needs positioning, messaging, category strategy, a value proposition, or founder alignment on "why us".

skills/positioning/SKILL.md

Read pinned source

Source commit 89e348fac939bd0ad7516cd1205de58bec2600bf

What was checked

Matches the observed repository HEAD: Yes
Scanner rules are current: Yes
Repository scan complete: Yes
Skill scan complete: Yes
Observed behavior: Instructions only
Last checked: Nov 4, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

Claude Code

Destination .claude/skills/positioning

(
  set -euo pipefail
  destination='./.claude/skills/positioning'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/Gerstep/positioning-plugin.git' "$work/repo"
  git -C "$work/repo" checkout --detach 89e348fac939bd0ad7516cd1205de58bec2600bf
  git -C "$work/repo" archive --format=tar '89e348fac939bd0ad7516cd1205de58bec2600bf:skills/positioning' > "$work/skill.tar"
  mkdir -p -- './.claude/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

Codex

Destination .agents/skills/positioning

(
  set -euo pipefail
  destination='./.agents/skills/positioning'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/Gerstep/positioning-plugin.git' "$work/repo"
  git -C "$work/repo" checkout --detach 89e348fac939bd0ad7516cd1205de58bec2600bf
  git -C "$work/repo" archive --format=tar '89e348fac939bd0ad7516cd1205de58bec2600bf:skills/positioning' > "$work/skill.tar"
  mkdir -p -- './.agents/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

Cursor

Destination .cursor/skills/positioning

(
  set -euo pipefail
  destination='./.cursor/skills/positioning'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/Gerstep/positioning-plugin.git' "$work/repo"
  git -C "$work/repo" checkout --detach 89e348fac939bd0ad7516cd1205de58bec2600bf
  git -C "$work/repo" archive --format=tar '89e348fac939bd0ad7516cd1205de58bec2600bf:skills/positioning' > "$work/skill.tar"
  mkdir -p -- './.cursor/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

Gemini CLI

Destination .gemini/skills/positioning

(
  set -euo pipefail
  destination='./.gemini/skills/positioning'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/Gerstep/positioning-plugin.git' "$work/repo"
  git -C "$work/repo" checkout --detach 89e348fac939bd0ad7516cd1205de58bec2600bf
  git -C "$work/repo" archive --format=tar '89e348fac939bd0ad7516cd1205de58bec2600bf:skills/positioning' > "$work/skill.tar"
  mkdir -p -- './.gemini/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

GitHub Copilot

Destination .github/skills/positioning

(
  set -euo pipefail
  destination='./.github/skills/positioning'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/Gerstep/positioning-plugin.git' "$work/repo"
  git -C "$work/repo" checkout --detach 89e348fac939bd0ad7516cd1205de58bec2600bf
  git -C "$work/repo" archive --format=tar '89e348fac939bd0ad7516cd1205de58bec2600bf:skills/positioning' > "$work/skill.tar"
  mkdir -p -- './.github/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

OpenCode

Destination .opencode/skills/positioning

(
  set -euo pipefail
  destination='./.opencode/skills/positioning'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/Gerstep/positioning-plugin.git' "$work/repo"
  git -C "$work/repo" checkout --detach 89e348fac939bd0ad7516cd1205de58bec2600bf
  git -C "$work/repo" archive --format=tar '89e348fac939bd0ad7516cd1205de58bec2600bf:skills/positioning' > "$work/skill.tar"
  mkdir -p -- './.opencode/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

Repository context

Repository stars (not skill ratings): 109
Repository last updated: Aug 6, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

marketing Derived category

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files

SKILL.mdcore · 4,541 bytes
agents/openai.yamlasset · 60 bytes
assets/answers-template.mddoc · 902 bytes
assets/pack-template.mddoc · 2,642 bytes
references/archetypes.mddoc · 2,819 bytes
references/compile.mddoc · 2,082 bytes
references/proof.mddoc · 216 bytes
references/research.mddoc · 2,154 bytes
references/session.mddoc · 8,089 bytes

Read excerpt


# Positioning

A 15-minute forced-choice session that produces a positioning statement and the
artifacts a startup needs to hold a position: message architecture, mind virus,
compass, ignore list, worldview, archetype, and a 90-day proof plan.

Position or be positioned. If you don't pick a category, you will be assigned
one. The market's default setting is disbelief, so competition has shifted from
making claims to surviving verification. This skill forces the choices, then
makes every claim either provable today or a dated bet.

## Operating rules (read first)

**Questions.** If an interactive question tool is available (for example