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write-page

The Fix-altitude executor in Web Anatomy. Improve an existing landing page, homepage, pricing page, persona page, feature page, comparator page, or individual section using Web Anatomy benchmarks, or build a new page or section from a chosen structure and direction. Use when the user asks what can you do to improve my LP, what can you do to improve my landing page, improve my site, critique, audit, redesign brief, section improvement, CRO review, why is this page weak, compare my page to best practices, write the rework, apply the fixes, or build this page or section. Runs in improve mode (captures current reality, gaps it against benchmarks) or build mode (no current page; writes the sections from the chosen spec). Consumes a prior audit-page, research-best-practices, or find-examples handoff when present, and writes a report under `.webanatomy/write-page/`.

skills/write-page/SKILL.md

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Jul 2, 2026
License
MIT

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# Write Page

Classify -> capture -> route -> benchmark -> write. The flagship Web Anatomy copy engine: it writes the grounded words for a page, whether reworking an existing one (improve) or building a new one (build).

This is the **Fix altitude** of Web Anatomy: it turns a direction into grounded, copy-paste changes anchored to real benchmark pages, not generic advice. It is the executor the other skills hand off to. For a new page, `build-page` assembles what this skill writes into a shareable wireframe.

## Two modes

This skill runs in one of two modes. Detect which from the request and the available inputs:

- **Improve mode (default).** An existing page or section. Capture its current reality, gap it against the benchmark, and write the fixes. This is the path when the user has a live URL, a screenshot, pasted copy, or a page in their codebase.
- **Build mode.** A new page or section that does not exist yet (the create lane). There is no current reality to capture and no gap to measure. Take the chosen structure (a user-picked section list, a `find-examples` structure, or a `research-best-practices` tier) as the build spec, and write the sections from scratch, grounded in the same benchmarks. Skip the current-reality capture (Step 2) and the gap-vs-current framing; everything else (benchmark grounding, copy/design shaping, the report) is the same. If no structure exists yet, resolve it first with the light outline below. After the copy is written, the natural next step is `build-page`, which assembles the structure + this copy into a shareable wireframe.

### Build-mode structure (the light outline)