Individual skill

funnels-lead-magnet

Design and select the lead magnet - the free asset that converts traffic to email list. Picks format (PDF / checklist / template / mini-course / quiz / calculator / discovery-call / sample-chapter), names it, structures it, and matches conversion benchmarks per type to audience awareness level. Use when the user has traffic but no opt-in yet, or when their existing lead magnet is converting below benchmark and needs a redesign. Not for designing the opt-in PAGE that sells the magnet (use /convert lead-magnet-page) or the tripwire offer below it (use /funnel tripwire).

resources/bundled-extensions/business-funnels/skills/funnels-lead-magnet/SKILL.md

Source commit 4c030c7b01c241df7b6e3535635a970f10d781af

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Last checked

Nov 4, 2026

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