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open-design-campaign

Turn one brief into a whole campaign — one master design exported to every channel size (social, link previews, banners, display ads), plus an optional landing page and email, in every language you need, checked and shown on one campaign sheet — use whenever the user wants a campaign, a launch kit, assets for several channels or sizes at once, ad banners in several sizes, or the same creative in several languages, even if they don't mention Open Design

packages/cli/assets/claude-skills/open-design-campaign/SKILL.md

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<!-- generated:curated-entry -->

Build a campaign with Open Design: one message, one visual system, every channel.

Brief: "$ARGUMENTS" — or, if that is empty, the user's request in this conversation (if it isn't clear, ask the user: "What is the campaign for, which channels, and which languages?")

**How to talk to the user.** Many people using Open Design don't write code, so:
- Use the user's own words. If they say "artifact", "design tokens" or give a file path, use those terms back; otherwise use the plain words below.
- Keep the machinery out of replies: no tool names, no ids like `od:prototype:poster-hero`, no internal files (`.artifact.json`, `.comments.json`, `config.json`), and not the words "register", "manifest", "sidecar", "entry" or "surface", unless the user used them first.
- Explain a print term the first time it comes up, in one short clause, and not again.
- Say where a file is the way the user would find it ("in your Open Design folder, under seed-swap-flyer"). Give a raw path only where the user can click it (Claude Code, Claude Desktop's Code tab, VS Code) or asks for it.
- End each reply that finishes a step with one line on what they can do next, with at most two options ("Want it in Instagram sizes too, or is it ready to print?").

| Instead of | Say |