Individual skill

programmatic-seo

Use when planning many similar pages from a template and a data set: choosing the pattern, deciding whether the data can carry it, and avoiding the thin-content failure that gets page sets deindexed.

plugins/seo-skills/skills/programmatic-seo/SKILL.md

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# Programmatic SEO

Building pages from a template and a data set works when each page answers a real query with something only your data can say. It fails the same way every time: a template with the variable swapped, published at volume, on queries nobody searches. That is the definition of a doorway page, and Google's spam policies name it.

So the question to settle before any of the mechanics is whether the data is worth a page.

## Does the data carry it

Defensibility runs in this order, strongest first:

1. Proprietary, because you generated it.
2. Product-derived, from how your own users behave.
3. User-generated, from your community.
4. Licensed, where the license is exclusive.