Individual skill

seo-audit

Use when reviewing a page or site for organic search, or diagnosing why something isn't ranking: crawl and index signals, on-page elements, content quality, and how to order the fixes.

plugins/seo-skills/skills/seo-audit/SKILL.md

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Apache-2.0

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# SEO audit

Audit in priority order, because the layers depend on each other. A page that can't be indexed doesn't benefit from a better title.

1. Can it be found and indexed? Robots rules, canonical tags, noindex, redirect chains.
2. Is the foundation sound? HTTPS, mobile rendering, speed, URL structure.
3. Is the page optimized? Title, meta description, headings, keyword alignment, internal links, images.
4. Does it deserve to rank? Depth, first-hand experience, sourcing, whether it beats what already ranks.
5. Does it have credibility? Who links to it, who cites it.

Work down the list and stop where the evidence stops. Most asks are answered at layers 3 and 4.

## What a fetch can and can't tell you