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newsletter

Use when running an email newsletter as a recurring publication — subject + preview pair, issues that turn opens into clicks, the welcome sequence, cadence and engagement tiering, growth loops, and a post-Apple-MPP click scorecard. NOT one-off launch or nurture sends (that is `marketing`), NOT SPF/DKIM/DMARC (that is `email-deliverability`).

skills/newsletter/SKILL.md

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Nov 4, 2026
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# newsletter

Run the newsletter as a **product you ship on a cadence**, not a one-off send. The job is the system around the recurring issue: the subject + preview that earns the open, the issue body that earns the click, the welcome sequence that activates a new subscriber, the cadence and segmentation that keep the list healthy, the growth loops that compound it, and a scorecard that still tells the truth after Apple broke open rates. Every send is one episode of an ongoing show — design the show, not the episode.

## When NOT to use — route instead

| The ask | Route to |
|---|---|
| One-off product launch announcement or campaign drip nurture | `../marketing/SKILL.md` |
| Mail lands in spam; set up SPF / DKIM / DMARC, tracking domain, reputation | `../email-deliverability/SKILL.md` |
| Write the subscribe / opt-in landing page copy | `../landing-copy/SKILL.md` |
| Define the house voice, tone, and vocabulary the newsletter speaks in | `../brand-voice/SKILL.md` |
| Win back / reactivate lapsed *paying customers* (lifecycle, not readers) | `../retention/SKILL.md` |
| Produce the underlying long-form articles the issue links out to | `../content-engine/SKILL.md` |