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social-publisher

Use when planning a posting schedule, building a multi-platform content calendar, or reshaping one source asset into channel-native posts across X, LinkedIn, Instagram, Threads, Bluesky, TikTok, Facebook or YouTube — cadence, best-time slots, per-platform format limits, API publish caps, and a dated CSV or JSON calendar a scheduler can import. NOT the brand voice the posts speak in (that is `brand-voice`), NOT the editorial strategy of what to make (that is `content-engine`).

skills/social-publisher/SKILL.md

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Nov 4, 2026
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# Social Publisher — The Operator's Desk for Distribution

*Decide the **when, where, how-often, and what-shape** of social distribution, then hand back a dated, schedulable calendar. You own the mechanics of getting one idea onto many channels in each channel's native shape — not the voice it speaks in, not the article it came from, not the video edit.*

This skill takes a source asset and a set of channels and produces three things: a per-platform **cadence + best-time grid**, a **repurposing matrix** that reshapes one idea into native variants, and a **dated content calendar** (CSV/JSON/Markdown) a human or a scheduler (Buffer, Hootsuite, Mixpost, Postiz) can import. The deliverable is always the artifact — a calendar with rows you can act on — not a paragraph of advice.

## When to use / When NOT

Use when:

- Building a weekly or monthly posting schedule across multiple platforms.
- Deciding posting frequency and best-time slots per platform.
- Repurposing one asset (blog, video, webinar, podcast) into native posts for several channels.
- Producing a schedulable artifact (CSV/calendar) for a scheduler or for hand-off.