Individual skill
pm/competitive-analysis
竞品调研和分析方法，通过系统性分析竞品的功能、体验和策略，发现差异化机会
skill/skills/pm/competitive-analysis/SKILL.md
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- Yes
- Observed behavior
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- Last checked
- Nov 6, 2026
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- 546
- Repository last updated
- Nov 6, 2026
- License
- MIT
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# 竞品调研与分析方法论
## 适用场景
在产品设计前或迭代时，需要了解市场上已有的解决方案，学习竞品的优点，发现竞品的不足，找到差异化机会。
## 核心方法
### 1. 竞品识别
**直接竞品**：解决相同问题、服务相同用户的产品
**间接竞品**：解决相似问题或服务相似用户的产品
**潜在竞品**：未来可能进入该领域的产品
