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launch-strategy

Use when you're preparing to launch a product or feature publicly — builds a structured checklist covering positioning, distribution, messaging, and success metrics from private beta to GA.

skills/product/launch-strategy/SKILL.md

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# Launch Strategy

A product launch isn't a single event — it's a coordinated campaign with phases.
This skill structures your launch from private beta through public announcement,
ensuring nothing falls through the cracks.

## Launch Tiers

| Tier | Audience | Goal |
|------|----------|------|
| **Alpha** | Internal team only | Find critical bugs |
| **Private Beta** | Invited users | Validate product-market fit signal |
| **Public Beta** | Self-serve signup | Gather scale feedback, build pipeline |
| **GA Launch** | Everyone | Revenue growth, press, distribution |