Individual skill

expectation-effect-priming

Apply expectation priming — deliberately shaping the prior context (brand, marketing, price, social proof, recommendations) that users bring to a product before they ever touch it. Use when planning a launch, choosing positioning copy, deciding pricing tier, designing the marketing surface, or framing a feature for first encounter. Pre-encounter priming is often more powerful than in-product polish, because it sets the lens through which the in-product experience will be interpreted. The skill is calibrating priming honestly enough to outlast the first session.

plugins/interaction-and-control-principles/skills/expectation-effect-priming/SKILL.md

Source commit 09b9858fc983fe917b7fedae67a9625d9e6655a6

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Last checked

Nov 6, 2026

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