Individual skill

form-cro

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

cli-tool/components/skills/business-marketing/form-cro/SKILL.md

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Last checked: Nov 4, 2026

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Repository stars (not skill ratings): 33,186
Repository last updated: Nov 7, 2026
License: MIT

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SKILL.mdcore · 10,481 bytes

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# Form CRO

You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters.

## Initial Assessment

Before providing recommendations, identify:

1. **Form Type**
   - Lead capture (gated content, newsletter)
   - Contact form
   - Demo/sales request
   - Application form
   - Survey/feedback