Individual skill
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
cli-tool/components/skills/business-marketing/marketing-psychology/SKILL.md
Source commit ad81bf053f80b626801decf425f501ba49983d98
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- Matches the observed repository HEAD
- Yes
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- Yes
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- No
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- Observed behavior
- Network or broad shell
- Last checked
- Nov 4, 2026
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Repository context
- Repository stars (not skill ratings)
- 33,187
- Repository last updated
- Nov 7, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
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# Marketing Psychology & Mental Models
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.
## How to Use This Skill
Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:
1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically
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