Individual skill

analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.

cli-tool/components/skills/business-marketing/analytics-tracking/SKILL.md

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Last checked: Nov 4, 2026

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Repository stars (not skill ratings): 33,192
Repository last updated: Nov 7, 2026
License: MIT

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# Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

## Initial Assessment

Before implementing tracking, understand:

1. **Business Context**
   - What decisions will this data inform?
   - What are the key conversion actions?
   - What questions need answering?

2. **Current State**