Individual skill
video-narrative-arc
Proven narrative arc templates for product videos and ads. Use when: 'write script', 'video structure', 'narrative arc', 'scene plan', 'storyboard', '15 second video', '30 second video', '60 second video', 'how to structure the video', 'video script template'. Provides beat-by-beat templates with timing, emotional arc mapping, hook formulas, and pacing rules. Covers 10s-90s formats for social, product demos, launches, and pitches. Do NOT use to judge or score an already-written script (use script-evaluator), to derive the product insight/brief from scratch (use product-meaning-extractor), or to render the video in code (use remotion-production-guide); this stage only produces the structured script/beats.
skills/video-production/video-narrative-arc/SKILL.md
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# Video Narrative Arc Templates
Proven narrative structures for product videos. Pick a template, fill slots from your Product Brief, get a timestamped script with emotional beats.
## Rule #1: Brief First
ALWAYS create a Product Brief (use product-meaning-extractor) BEFORE choosing a template. Without a brief, you'll write generic feature lists.
## Template Selection
| Duration | Best For | Template | Emotional Arc |
|----------|----------|----------|---------------|
| 10-15s | Social ads, teasers | **Pattern Interrupt** | Surprise → Curiosity → Action |
| 15-20s | Product awareness | **Problem-Solution Flash** | Pain → Relief → Action |