Individual skill
product-meaning-extractor
Deep product analysis before creating videos, presentations, or ads. Use when: 'analyze product', 'extract value', 'product brief', 'what makes this product special', 'prepare brief', 'understand the product', 'video brief'. Takes a URL or product description and outputs a structured brief with core insight, enemy, transformation, proof, mechanism, and emotional hooks. Based on JTBD, StoryBrand, Obviously Awesome (April Dunford), and Value Proposition Canvas frameworks. Do NOT use for writing the script or scene timing (use video-narrative-arc), scoring an existing script (use script-evaluator), or rendering video (use remotion-production-guide); this is the upstream brief-only step before any script is written.
skills/video-production/product-meaning-extractor/SKILL.md
Source commit 849719987d9c0d6ed973bdbce8ed37b266d3b1f3
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- Last checked
- Nov 7, 2026
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- Repository last updated
- Nov 5, 2026
- License
- MIT
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# Product Meaning Extractor
Extract the REAL value from a product before writing a single line of video/presentation code. Without this step, content is a flat list of features. With it, content tells a story.
## Why This Exists
A feature list alone may not explain why the product matters to this audience. Product analysis connects capabilities to a relevant, supportable customer outcome; it does not guarantee engagement.
This skill forces you to find what actually matters: the enemy, the transformation, the mechanism, and the emotional hook. Everything else flows from these.
## Process
### Step 1: Gather Raw Material
