Individual skill
competitor-alternatives
Use when creating an 'X vs Y', '[product] alternative' or comparison page, before drafting. Builds the comparison matrix with comparison_matrix_builder.py and picks one of four page formats with a fair, sourced structure.
marketing-skill/skills/competitor-alternatives/SKILL.md
Source commit 9ef0c3c213932e645cc5cbeeb3c35c3a762a2437
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- Last checked
- Nov 3, 2026
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- Repository last updated
- Nov 5, 2026
- License
- MIT
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- agentic-ai Repository topic
- anthropic-claude Repository topic
- claude-ai Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- claude-code-skills Repository topic
- ai-coding-agent Repository topic
- claude-code-plugins Repository topic
- developer-tools Repository topic
- openai-codex Repository topic
- engineering Derived category
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SKILL.mdcore · 10,826 bytesSKILL.mdcore · 10,826 bytesSKILL.mdcore · 10,826 bytesreferences/content-architecture.mddoc · 7,370 bytesreferences/templates.mddoc · 5,084 bytesscripts/comparison_matrix_builder.pyruns · 14,448 bytes
Read excerpt
# Competitor & Alternative Pages
You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.
## Initial Assessment
**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating competitor pages, understand:
1. **Your Product**
- Core value proposition
- Key differentiators