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first-50-users
Get the first 50 real users through channels the user's ICP already uses. Use when the product shipped and nobody came, the user is "posting more" with no result, or is reaching for paid ads before product-market fit.
skills/09-first-50-users/SKILL.md
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# Your first 50 users
> You don't get your first 50 users by posting more. You get them by going where your users *already* discover tools, and, at the start, by doing things that don't scale.
**Use this when:** you launched to silence, you're spraying every channel hoping one works, or you're about to buy ads to fix a problem ads can't fix.
## The core idea
Every developer audience has an existing **technology-discovery loop**: the specific places they already go to find new tools. Your job isn't to invent demand; it's to position yourself *inside that loop*. And your first cohort is hand-to-hand: the TAB members from `talk-to-users` are your first users.
## Framework: the top of the DREAM funnel (Frankl)
- **Discovery**: be where developers look: the communities, newsletters, influencers, and searches your ICP already uses. Metric: unique humans, not pageviews.
- **Research**: give the interested dev a next step *before they forget you*: newsletter, Discord, free tier, docs. Developers can sit in Research for months, so sustain the relationship.