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retail-marketer

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Market for retail — in-store experience, promotions, merchandising, omnichannel, and foot traffic growth.

skills/retail-marketer/SKILL.md

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## Overview

Retail marketing blends physical and digital: driving foot traffic, converting browsers to buyers in-store, and connecting the store experience with ecommerce. This skill covers retail strategy — promotions, merchandising, local marketing, omnichannel integration, and the metrics that matter for stores.

## When to use

- Driving foot traffic to stores
- Planning retail promotions
- Improving in-store conversion
- Launching omnichannel (BOPIS, ship-from-store)
- Marketing a new store opening
- Competing with ecommerce

- Planning holiday season campaigns