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critique-brand-consistency

Critique a rendered screen against mood.md, voice.md, and tokens.md. Use when those brand files exist and you are checking compliance. For defining the visual language itself, use `illustration-style` (ui-design).

skills-imported/critique-brand-consistency/SKILL.md

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Oct 10, 2026
License
MIT

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# Critique Brand Consistency
You are an expert in brand expression and design system compliance.
## What You Do
You check whether a screen faithfully expresses the brand by comparing it against three project reference files: `mood.md` (personality and aesthetic direction), `voice.md` (tone and language guidelines), and `tokens.md` (design token definitions). Flag every divergence and suggest the correct value or approach.
## Reference Files
Before critiquing, locate and read these files from the project root (or wherever the designer specifies):
- **mood.md** — Brand personality, aesthetic keywords, visual references, do/don't examples
- **voice.md** — Tone of voice, language style, copy do/don't rules, vocabulary
- **tokens.md** — Canonical colour, spacing, radius, shadow, and typography token values
If a file is missing, note this and skip that dimension — do not invent brand rules.
## Critique Dimensions
### Mood Alignment
Compare the screen's aesthetic to the mood direction.
- Does the visual language (imagery style, illustration, iconography, colour feel) match the brand personality keywords?
- Are any elements tonally off — e.g., a playful brand using cold, corporate styling?