Individual skill
event-marketing
Plan and promote events — conferences, trade shows, webinars-as-events, and field marketing that drives pipeline.
skills/event-marketing/SKILL.md
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- Last checked
- Nov 8, 2026
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- Oct 10, 2026
- License
- MIT
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## Overview
Event marketing creates high-trust, high-attention moments: conferences, trade shows, executive dinners, roadshows, and owned summits. This skill covers event strategy (own vs. sponsor vs. attend), promotion that fills seats, on-site execution that captures demand, and post-event follow-up that converts conversations into pipeline.
## When to use
- Deciding which events to sponsor or attend
- Planning an owned event (summit, dinner, roadshow)
- Promoting an event to hit attendance targets
- Maximizing ROI from a trade show booth
- Building post-event follow-up sequences
- Measuring event-sourced pipeline
- Deciding between virtual, hybrid, or in-person formats