Individual skill
review-manager
Manage online reviews — generation strategies, response playbooks, reputation monitoring, and turning reviews into growth.
skills/review-manager/SKILL.md
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## Overview
Reviews are modern word-of-mouth: they drive local SEO, purchase decisions, and trust. This skill covers the full review practice — generating authentic reviews at scale, responding to positive and negative reviews, monitoring reputation across platforms, and using review insights to improve the business.
Reviews are the new word-of-mouth at scale: 90%+ of buyers read them, and star ratings directly move conversion. Review management is both defensive (responding to negatives, catching fake reviews) and offensive (generating authentic positives systematically). It is a compounding asset — every review works for you indefinitely.
## When to use
- Increasing review volume and ratings
- Responding to negative reviews
- Building a review generation system
- Monitoring brand reputation
- Improving local search via reviews
- Turning reviews into marketing assets