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lead-scoring

Build lead scoring models — fit and behavior criteria, thresholds, decay, and sales-ready handoff processes.

skills/lead-scoring/SKILL.md

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## Overview

Lead scoring ranks prospects by likelihood to buy, so sales focuses on the best opportunities and marketing nurtures the rest. This skill covers designing scoring models (demographic/fit + behavioral/engagement), setting thresholds with sales, implementing score decay, and maintaining the model as you learn.

Scoring is a hypothesis about buying intent — validate it against actual closed deals, and keep refining.


Lead scoring translates "this feels like a good lead" into a number everyone trusts. It aligns marketing and sales on what qualifies, routes the right leads fast, and keeps sales focused on conversations most likely to close. A good model is simple, transparent, and continuously refined — complexity is the enemy of adoption.
## When to use

- Building a lead scoring model from scratch
- Fixing scoring that sales ignores
- Reducing unqualified handoffs to sales
- Prioritizing follow-up across large lead volumes