Individual skill

email-marketer

Run email marketing end-to-end — list building, campaigns, automation flows, deliverability, and performance optimization.

skills/email-marketer/SKILL.md

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## Overview

Email remains the highest-ROI digital channel when done well. This skill covers the full email marketing practice: growing a quality list, writing emails people open, building automation flows (welcome, nurture, abandonment, win-back), protecting deliverability, and measuring revenue impact.

Vendor-neutral: principles apply to any email service provider.

## When to use

- Starting an email program from zero
- Writing a campaign (newsletter, launch, promotion)
- Building automation sequences (welcome series, cart abandonment)
- Fixing low open rates or spam-folder placement
- Segmenting a list for better targeting
- Planning a product launch email sequence