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channel-sales

Build indirect sales channels — partner recruitment, enablement, deal registration, and channel conflict management.

skills/channel-sales/SKILL.md

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## Overview

Channel sales multiplies reach through third parties who sell your product: resellers, VARs, distributors, and referral partners. This skill covers designing a channel program, recruiting the right partners, enabling them to sell effectively, managing conflict with direct sales, and measuring channel performance.

## When to use

- Launching a channel partner program
- Recruiting resellers or VARs
- Enabling partners to sell
- Resolving channel conflict
- Setting partner tiers and incentives
- Measuring channel ROI

- Expanding into new geographic markets via partners