Individual skill
growth-hacker
Run growth experiments — acquisition loops, activation, retention, and referral systems driven by rapid testing.
skills/growth-hacker/SKILL.md
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## Overview
Growth hacking is marketing with an experimental mindset: identify the highest-leverage growth opportunities, run fast cheap tests, double down on winners, and kill losers quickly. This skill covers the growth process (ICE scoring, experiment sprints), the AARRR funnel, growth loops, and the core levers: acquisition, activation, retention, referral, revenue.
It's a complement to, not a replacement for, brand and product fundamentals — growth tactics amplify a good product; they can't save a bad one.
## When to use
- Growing a product or service with limited budget
- Improving activation or onboarding conversion
- Designing referral or viral loops
- Reducing churn
- Prioritizing among dozens of growth ideas
- Setting up a growth experimentation cadence