Individual skill
reactivate
Wins back customers who have quietly stopped buying — finds the ones whose gap has stretched past their own normal rhythm or who are showing churn signals, ranks them by what the relationship was worth, drafts a win-back message per customer in the owner's voice, and sends and logs only what the owner approves. Chains review-reputation, outreach-composer, and crm-autopilot, and keeps the rule that the first touch acknowledges the gap without pitching. Use this whenever the owner is worried about customers drifting away, including phrasings like "who hasn't ordered in a while," "win back my old customers," "which customers have gone quiet," "we lost some regulars," "reach out to the people who stopped calling," or "how do I get them back." Reach for it when the owner names a customer they have not heard from, as readily as for a full win-back campaign.
skills-imported/reactivate/SKILL.md
Source commit faf37c0859ebf627bfcb5225e8057d088691e0ae
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- Yes
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- No
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- Yes
- Observed behavior
- Not checked yet
- Last checked
- Nov 8, 2026
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Repository context
- Repository stars (not skill ratings)
- 53
- Repository last updated
- Oct 10, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
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<!-- Provenance: adapted from anthropics/knowledge-work-plugins (Apache-2.0, (c) Anthropic).
Original skill: https://github.com/anthropics/knowledge-work-plugins/tree/main/small-business/skills/reactivate. Changes for Muse AI: Claude/Cowork product refs -> Muse AI; MCP -> connector; CLAUDE.md -> MUSE.md; ${CLAUDE_PLUGIN_ROOT} -> this skill's directory; /plugin:command refs -> skill refs. -->
Run the win-back chain: `review-reputation` to find who went quiet and why, `outreach-composer` to write to them, `crm-autopilot` to log it. The owner approves at every handoff, per message.
Connectors: a CRM (HubSpot, Monday.com, Salesforce, or Zoho CRM), a payments connector (PayPal, Square, or Stripe), or a storefront (Shopify or Square) is the backbone — one is required to know who bought what and when, and same-category connectors are peers (`../../shared/connector-neutrality.md`). A storefront alone is enough: its customer list (Shopify `list-customers`) and order history (`list-orders`, `get-order`) are the purchase rhythm. Mail (Gmail or Microsoft 365) adds sending; a storefront also adds order and fulfillment patterns as a churn signal in their own right. A ledger adds invoice history (Zoho Books `list_invoices` by `customer_id`; the other ledgers' AR and sales-by-customer reads), which is the cleanest read of a customer's rhythm and worth. A support desk (Zoho Desk) adds service history — an unresolved ticket beside a silence is a reason, not a mystery, and it moves that customer to the owner's call list rather than the email sequence. With none of these, an exported customer list and pasted reviews go in and win-back drafts come out for the owner to send by hand.
Mailchimp, when connected, adds two things and no more: campaign and audience-growth analytics that help spot who went quiet on email before they went quiet on orders, and a place to save an approved win-back as draft campaign content. **It cannot send**, its planner refuses single-campaign requests and returns multi-channel plans only, and its audience list should be treated as unreadable unless a call actually returns it — the quiet-customer list still comes from the CRM, the payments connector, the storefront, the ledger, or an export.
## Step 1 — Find who went quiet (review-reputation)
Trigger the `review-reputation` skill workflow, scoped to the churn side rather than the full reputation report.
