Individual skill

in-app-messaging

Design in-app messages — tooltips, modals, banners, and onboarding flows that guide without annoying.

skills/in-app-messaging/SKILL.md

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## Overview

In-app messages (tooltips, modals, banners, slideouts, checklists) guide users inside your product: onboarding, feature announcements, and contextual help. This skill covers designing in-app messaging that helps without harassing — targeting, timing, copy, and measurement.


In-app messages — modals, banners, tooltips, and guides shown inside your product — reach users when they are most engaged: while using the app. Unlike push or email, they require no opt-in and cannot be missed by active users. The skill is using this captive attention for onboarding, feature discovery, and critical announcements without disrupting the core experience.
## When to use

- Designing product onboarding flows
- Announcing features in-app
- Reducing support tickets with contextual help
- Improving feature adoption
- Writing tooltip and modal copy
- Fixing "users don't discover our features" problems