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loyalty-programs

Design loyalty programs — points, tiers, rewards, and retention mechanics that keep customers coming back.

skills/loyalty-programs/SKILL.md

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## Overview

Loyalty programs increase repeat purchase, raise lifetime value, and generate first-party data. This skill covers designing programs that actually change behavior: choosing the right structure (points, tiers, paid, coalition), setting earn/burn economics, launching, and measuring incremental lift — not just rewarding purchases that would have happened anyway.

## When to use

- Designing a new loyalty program
- Fixing an underperforming program
- Choosing between points, tiers, or paid models
- Setting reward economics
- Increasing repeat purchase rates
- Launching VIP or referral tiers

- Revamping a stale points program