Individual skill

ads-math

Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

skills/ads-math/SKILL.md

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Last checked: Nov 2, 2026

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Repository stars (not skill ratings): 10,818
Repository last updated: Nov 1, 2026
License: MIT

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claude-code Repository topic
claude-code-skill Repository topic
ai-marketing Repository topic
ai Repository topic
marketing-automation Repository topic
open-source Repository topic
agent-skills Repository topic
google-ads Repository topic
meta-ads Repository topic
paid-advertising Repository topic
finance Derived category

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SKILL.mdcore · 1,100 bytes

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# Paid Media Financial Model

1. Identify the decision and collect units, currency, period, tax/refund treatment,
   margin, attribution basis, and uncertainty.
2. Show the formula and map every input to an operator value or cited artifact.
3. Validate denominators, sign, missing values, incompatible windows, and unit
   conversions.
4. Calculate base, downside, and upside cases where uncertainty affects the decision.
5. Keep platform-attributed revenue, blended business revenue, cash flow, and
   contribution margin distinct.
6. Return machine-readable inputs, formulas, outputs, sensitivities, and decision
   implications.

Never fabricate missing financial inputs, hide division-by-zero, or present a point