Individual skill
benchmark-methodology
Score a scoped competitor set into comparable profile cards: nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client tension) with 1-5 evidence-anchored rubrics and a tension 2x2 plot. Use when benchmarking or scoring competitors, building a competitive comparison matrix, or grading rival positioning before assembling the report; runs after competitive-platform-analysis and before competitive-report-structure.
skills/benchmark-methodology/SKILL.md
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# Benchmark Methodology
Use this skill to turn a scoped competitor set into **comparable, defensible
scores**. Each competitor is assessed on the same nine dimensions, with
explicit 1–5 rubrics, then captured in a uniform profile card. Consistency is
the point: scores are only useful if the same evidence would earn the same
number for any competitor.
## When to Activate
- A scoped, tiered competitor set from competitive-platform-analysis is ready to score.
- Need comparable, evidence-anchored scores across competitors — not gut-feel rankings.
- Client's strategic tension (the paired axes defining their target white-space) has been established.
- Preparing to produce profile cards for assembly in competitive-report-structure.