Individual skill
customer-data-platform
CDP operations for unified customer data management and audience activation
library/specializations/domains/business/marketing/skills/customer-data-platform/SKILL.md
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SKILL.mdcore · 7,504 bytes
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# Customer Data Platform Skill
## Overview
The Customer Data Platform Skill enables comprehensive CDP operations for unified customer data management, audience segmentation, and activation across marketing channels. This skill provides integration with major CDP platforms including Segment, mParticle, and Adobe Real-Time CDP, supporting identity resolution, event tracking, and privacy-compliant data orchestration.
## Capabilities
### Segment CDP Integration
- Source and destination configuration
- Event tracking implementation
- Persona (customer profile) management
- Audience building and syncing
- Privacy portal configuration