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realkimbarrett/advertising-skills
Advertising Skills for Open Claw, Claude Code & AI agents. Direct response, paid ads, funnels, and copy systems.
History
Review weekly changes to SKILL.md before updating. Dates mark the weeks in which we observed each version; checks apply to the recorded commits.
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skills/copy-chief/headline-matrix/SKILL.md
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skills/copy-chief/mechanism-builder/SKILL.md
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skills/copy-chief/objection-crusher/SKILL.md
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skills/copy-chief/schwartz-awareness-mapper/SKILL.md
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skills/foundations/avatar-extraction/SKILL.md
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skills/foundations/offer-extraction/SKILL.md
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skills/operator-os/ad-angle-multiplier/SKILL.md
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skills/operator-os/conversion-path-builder/SKILL.md
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skills/operator-os/performance-diagnosis/SKILL.md
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skills/operator-os/scroll-stopping-creative/SKILL.md
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skills/orchestrators/full-funnel-campaign-orchestrator/SKILL.md
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skills/qa/generic-language-killer/SKILL.md
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Verified commit 45f4a4a1dabe24113193369b55b929b1de4ff04a
git clone --filter=blob:none --no-checkout https://github.com/realkimbarrett/advertising-skills.git .hotskills/realkimbarrett-advertising-skills && git -C .hotskills/realkimbarrett-advertising-skills checkout --detach 45f4a4a1dabe24113193369b55b929b1de4ff04a
# Copy each selected skill directory from .hotskills/realkimbarrett-advertising-skills into .agents/skills/<skill-name>/Heat
5.7- Star growth, last 7 daysNot available
- Star growth, last 24 hoursNot available
- Rank movement, last 7 daysNot available
- Commits, last 30 daysNot available
- Accounts asking about it through MCP, last 7 daysNot available
- Hot votes this weekNot available
Heat never changes the order by stars, and sponsorship never touches it. How heat works
Stars over time
Individual skills in this repository
- headline-matrix
skills/copy-chief/headline-matrix - mechanism-builder
skills/copy-chief/mechanism-builder - objection-crusher
skills/copy-chief/objection-crusher - schwartz-awareness-mapper
skills/copy-chief/schwartz-awareness-mapper - avatar-extraction
skills/foundations/avatar-extraction - offer-extraction
skills/foundations/offer-extraction - ad-angle-multiplier
skills/operator-os/ad-angle-multiplier - conversion-path-builder
skills/operator-os/conversion-path-builder - performance-diagnosis
skills/operator-os/performance-diagnosis - scroll-stopping-creative
skills/operator-os/scroll-stopping-creative - full-funnel-campaign-orchestrator
skills/orchestrators/full-funnel-campaign-orchestrator - generic-language-killer
skills/qa/generic-language-killer
How it works
headline-matrix
When your agent uses it
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
What it loads into context
Frontmatter
46 tokensAlways available to the agent
SKILL.md
123 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore526 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubmechanism-builder
When your agent uses it
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
What it loads into context
Frontmatter
51 tokensAlways available to the agent
SKILL.md
167 tokensWhen the skill is activated
Reference documents
352 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore674 bytesreferences/mechanism-patterns.mddoc1,534 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubobjection-crusher
When your agent uses it
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
What it loads into context
Frontmatter
46 tokensAlways available to the agent
SKILL.md
132 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore521 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubschwartz-awareness-mapper
When your agent uses it
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
What it loads into context
Frontmatter
68 tokensAlways available to the agent
SKILL.md
252 tokensWhen the skill is activated
Reference documents
488 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore1,013 bytesreferences/awareness-stages.mddoc2,060 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubavatar-extraction
When your agent uses it
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
What it loads into context
Frontmatter
91 tokensAlways available to the agent
SKILL.md
272 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore1,166 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHuboffer-extraction
When your agent uses it
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
What it loads into context
Frontmatter
66 tokensAlways available to the agent
SKILL.md
229 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore905 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubad-angle-multiplier
When your agent uses it
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
What it loads into context
Frontmatter
44 tokensAlways available to the agent
SKILL.md
109 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore436 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubconversion-path-builder
When your agent uses it
Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls".
What it loads into context
Frontmatter
42 tokensAlways available to the agent
SKILL.md
120 tokensWhen the skill is activated
Reference documents
282 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore466 bytesreferences/funnel-types.mddoc1,141 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubperformance-diagnosis
When your agent uses it
Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".
What it loads into context
Frontmatter
41 tokensAlways available to the agent
SKILL.md
100 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore375 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubscroll-stopping-creative
When your agent uses it
Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas".
What it loads into context
Frontmatter
48 tokensAlways available to the agent
SKILL.md
96 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore393 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubfull-funnel-campaign-orchestrator
When your agent uses it
Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".
What it loads into context
Frontmatter
50 tokensAlways available to the agent
SKILL.md
149 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore594 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubgeneric-language-killer
When your agent uses it
Remove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on "improve copy", "sounds generic", "too fluffy".
What it loads into context
Frontmatter
55 tokensAlways available to the agent
SKILL.md
134 tokensWhen the skill is activated
Reference documents
0 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
Files
SKILL.mdcore524 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubSkills included
- headline-matrix
- mechanism-builder
- objection-crusher
- schwartz-awareness-mapper
- avatar-extraction
- offer-extraction
- ad-angle-multiplier
- conversion-path-builder
- performance-diagnosis
- scroll-stopping-creative
- full-funnel-campaign-orchestrator
- generic-language-killer
Repository facts
- License
- No license detected
- Created
- Mar 26, 2026
- Last pushed
- Mar 26, 2026
- Forks
- 69
- Open issues
- 1
- Project activity
- Slowing
Rank over the last 12 weeks
Now #824 · best #663 · down 54 in 30 days
- #844 on Oct 12
- #851 on Oct 13
- #863 on Oct 14
- #852 on Oct 15
- #839 on Oct 17
- #824 since Oct 18
35 earlier periods
- #772 on Aug 1
- #663 on Aug 8
- #674 on Aug 9
- #697 on Aug 10
- #707 on Aug 11
- #700 on Aug 12
- #696 on Aug 13
- #695 on Aug 14
- #706 on Aug 20
- #710 on Aug 21
- #676 on Aug 22
- #708 on Aug 23
- #744 on Aug 25
- #725 on Aug 26
- #763 on Aug 28
- #708 on Aug 30
- #763 on Sep 1
- #753 on Sep 3
- #746 on Sep 6
- #784 on Sep 8
- #768 on Sep 9
- #783 on Sep 10
- #784 on Sep 14
- #773 on Sep 15
- #785 on Sep 16
- #770 on Sep 18
- #750 on Sep 19
- #812 on Sep 22
- #753 on Sep 26
- #786 on Oct 2
- #798 on Oct 4
- #812 on Oct 6
- #831 on Oct 7
- #838 on Oct 9
- #820 on Oct 11
Before you install
Instructions onlyAutomated signals, not a guarantee
Checked Nov 7, 2026
- No broad tool permissions
- No dangerous shell commands
- No network access
- No hidden or obfuscated text
- No instruction overrides
- No executable scripts
- No access to secrets
- No requests to vote in Hot
How the signals fit together
Facts from a static read of the files at the pinned commit. They describe what the code does, not why.
Some files could not be read; the facts below still hold.
No combined signals at this commit.
Works with
| Agent | Status | Evidence | Install to |
|---|---|---|---|
| Claude Code | Compatible | Standard SKILL.md skills/copy-chief/headline-matrix/SKILL.md | .claude/skills/<skill-name>/ |
| Codex | Native | Manifest AGENTS.md | .agents/skills/<skill-name>/ |
| Cursor | Compatible | Standard SKILL.md skills/copy-chief/headline-matrix/SKILL.md | .cursor/skills/<skill-name>/ |
| Gemini CLI | Compatible | Standard SKILL.md skills/copy-chief/headline-matrix/SKILL.md | .gemini/skills/<skill-name>/ |
| GitHub Copilot | Compatible | Standard SKILL.md skills/copy-chief/headline-matrix/SKILL.md | .github/skills/<skill-name>/ |
| OpenCode | Compatible | Standard SKILL.md skills/copy-chief/headline-matrix/SKILL.md | .opencode/skills/<skill-name>/ |
- Native The repository ships a manifest, folder or frontmatter field for this agent.
- Compatible A standard SKILL.md that this agent can read.
- Unknown No evidence either way.
Derived automatically from paths, manifests and frontmatter. Not tested on each agent.